Lessons from the Road

1st in a series of blogs in which we share what we are learning out here


Some arrogant people think they know everything. How wrong they are.

And the rest of us, who think our sense of self-worth is not excessively inflated, often think we know A LOT.

One of the easiest ways to keep our rampant egotism is check, is to reflect on how much we don’t know. And how much we don’t understand. And whether we want to admit it or not, what we don’t know and what we don’t understand will ALWAYS dwarf what we do.

Indeed, the most intelligent among us, seem to accept this reality most readily. And feel genuine modesty. Einstein is a good example. He expressed his modesty in multiple ways. He said, for example: “It’s not that I’m so smart, it’s just that I stay with problems longer.”

And there’s no doubt, the longer you stay with a problem, the more you understand. Well, we are traveling the world focused on the problems of artists earning a living, in the digital age. And we are learning- day by day.

And the most profound lesson so far is this: for all the great differences between countries and cultures, the non-famous artist is faced with precisely the same challenge, EVERYWHERE.

No matter where you go musicians love creating and playing their music.

No matter where you go, they are challenged in making an adequate living do so.

No matter where you go, the existing music establishment doesn’t seem to care.

No matter where you go, no comprehensive solution is being put forth.

Well, call us dreamers if you wish. But FENIX.CASH is dedicated to creating solutions to IMMEDIATELY boost artists’ income. In multiple ways. And we will keep on adding extra ways until our solution is comprehensive. And adding extra fans until we make a real difference.

And a difference we will make. Because it’s simply wrong that the people that give us so much pleasure can’t make ends meet. And it’s wrong that the music industry that relies on their output, doesn’t adequately care. So you may call us dreamers but if you will it, it is no dream.

And we’re getting confirmation of how we can make a difference. From many artists. Watch our brilliant videographer, Geordie’s blogs, to see artists say it in their own inimitable words.

We’re learning a lot out on the road. And we no doubt have a lot more to learn. Stay tuned as we share with you the lessons from the road.

One Reply to “Lessons from the Road”

  1. I am much gratified that there are people working on a solution to the problem of ever diminishing returns regarding the sale of music in the digital age. People want a high quality product, but they are no longer willing to pay for it! The myriad different ingredients that make up a good quality audio product are almost too numerous to mention; first a songwriter has to write a good song, then it has to be arranged, parts for different instrumentation have to be composed, musicians have to rehearse the material, all before you go near a microphone or a recording studio. Then a producer has to bring his trained ear and skillset to bear, deciding on various sounds, like what tonal qualities will sound best with relation to the song and to each other. A recording engineer must bring his skills to the table to translate the producer and/or artists vision into real sounds coming out of the monitor speakers. Then the producer must mix the basic tracks together using audio tools such as EQ (cutting problem frequencies and boosting ones that sound good) panning (placement of sounds within the stereo field) and compression (evening out the dynamic range of a track, essentially boosting quieter passages and turning down louder ones) as well as adding any effects such as reverb, chorus or delay.
    Once the individual tracks have been mixed down to a stereo pair wherein all instruments can be clearly heard, this stereo track must be mastered, which requires a pristine critical listening space and a very skilled pair of ears to apply any further EQ and/or compression to the song as a whole, and to make sure the overall volume is correct, not too quiet compared to other songs yet not peaking and distorting on the loudest passages. Then you have the artwork which needs paying for regardless of the fact that it will end up as a 2cm square thumbnail for the majority of people these days. So many different skill sets and people working hard to ensure a quality product reaches the public. So is it really fair that all this hard work ends up being distributed illegally online due to the intangible nature of the product in the digital age? Many people are saying that the 20th century music industry was a false bubble, destined to burst, and that now musicians are back to doing what they have always done; singing live for their supper. But if we wish to continue listening to high quality recordings of our favourite artists, we have to find a way to make that process profitable again for the people involved.

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