And this is why we do it…

By Richard Lee, Co-founder and Head of Execution

Spent a couple of hours on Tuesday with Matt Stevens, the guitarist of a Melbourne Nu-metalcore band, The Gloom in the Corner, talking about what they are up to and how FENIX has been designed for bands exactly like them…

Spending time with an artist who is doing amazing things just reminded me why we created FENIX – to give bands like TGITC a better platform for people to hear and experience what they are doing…

And it’s refreshing to speak to young, smart artists who get it – guys who are hustling every day but who are doing it as part of an overall plan… Great to see what they have done and what they have planned. I’ve seen a number of metal concept albums over the years, but this just seems to be an altogether bigger project, covering one album and an EP so far…

Since its original debut album in 2016, the band has deftly built out a story based around Julian ‘Jay’ Hardy, and the effect of the kidnapping and death of his girlfriend, the Angel, which resulted in him being taken over by the ‘Gloom’. The latest installation, ‘Villains’ was launched earlier this month and will have an official launch show tomorrow evening – I hear it is live where the band really comes into its own.

Each track released so far stands on its own merits, but I’d love to sit and hear the story unfold in its entirety from start to finish. In short, lots to love about what these guys are doing and it was refreshing to sit down with Matt for a couple of hours and talk about what is working for them today and what really isn’t…

We spoke about the success they’ve had – a national tour, live shows that just kick off and credible traction on streaming platforms. We also spoke about how difficult it is to stay hot and more importantly, how hard it is, despite all of this, to make enough money to even cover the cost of doing what they’re doing.

We spoke about FENIX offering one place where both the band and its fans could go as a single point of access and this was something immediately appealing. To be able to do it without a monthly fee or substantial payaways made FENIX a no-brainer.

And of course, we spoke about the key question for so many up and coming bands – how do they break new markets and get their music heard outside of their home markets? We discussed the ways that FENIX RISING was a powerful tool to introduce bands like TGITC to fans in new countries and how the analytics available through the artist dashboard would allow the band to do so in a targeted manner, with a much better chance of success.

Interestingly, Matt spoke about how discerning their fans are – they are passionate and loyal, but the band has to bring it and do so consistently… sub-par really doesn’t work and this is where a platform like FENIX is so useful in freeing up the band to focus on their music, and the best way for them to deliver it…

Am sure, we’re going to be seeing lots more of these guys in the future and we look forward to welcoming them onto the FENIX platform. But don’t take my word for it – get down and see them tomorrow night at Stay Gold in Brunswick if you can get hold of a ticket….

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